Over forty years in the industry and they just keep going! Since its foundation in 1973, Santa Cruz Skateboards has been dominating the skating world with an iron fist. The California-based brand is your one-stop shop for everything skateboarding, including hard goods, soft goods, apparel, and accessories. If you enjoy customizing your ride, they’ve got the gear for you. Santa Cruz Skateboards’ decks are crafted from classic 100% North American maple that’s built to last. Try any of their products and you’ll soon find out why this pioneer brand has the skating world wrapped around its little finger.