A Brief History of the Crailtap Family

Chocolate Skateboards, Crailtap, Girl Skateboards, Lakai, Lariatt, Royal Trucks, Skateboarding -

A Brief History of the Crailtap Family

The Crailtap Family is a skateboarding distribution company based in Torrance, California, United States (US). The distribution company houses the following brands: Girl Skateboards, Chocolate Skateboards and Royal Trucks, all of which can be found on the Lariatt website and in-store!

The Girl Company was the inaugural brand of the company and was founded in 1993, after a selection of team riders from the World Industries distribution company decided to found their own brand—the main figures are Mike Carroll and Rick Howard. Since that time, the company has established itself worldwide and has become a huge presence in many skateboarder’s lives; A selective weapon of choice for thousands of skateboarders across the planet.

 

In the year following the formation of Girl, the Chocolate brand was introduced, as the growth of Girl inspired the creation of another brand, with the recruitment of additional riders and personnel. Howard and Carroll explained in 2013 that they were compelled to start the brand after an experience in which they were forced to leave behind professional skateboarder Chico Brenes, a close friend at the time, as they embarked on a skateboard tour, as he was unable to fit into the tour van.

 

Royal Trucks is a company in Torrance, California that makes skateboard trucks and apparel. According to Transworld Business, the company was founded in 1999 by Rudy Johnson and Mariano. Our wide selection of Royal skateboard trucks is constantly growing, with enough to keep both first-time and experienced skateboarders rolling. Royal trucks are well known for their sleek design and outstanding performance like no other competitor. This is reflected by their global presence and their pride of place on our shelves!

Lakai Limited Footwear is a skateboard footwear company based in Torrance, California, US, that was founded by Carroll and Howard in 1999. As of March 2013, the brand is the last to have joined the Crailtap roster, but has had a massive impact in not only the Crailtap family, but the entire skate shoe market. In regards to our feet, us skateboaders put them through hell. The comfort and protection these shoes offer are like no other, which is why at Lariatt, we have a wide range of team and pro styles and limited edition collaborations. #Lakaiordie

At Lariatt, we pride ourselves in supporting these brands as they have made such a huge change to the skateboarding world. As well as providing a unique style across all the brands Crailtap has to offer, they keep the skateboarder at heart by being affordable. Skater-owned businesses are a fundamental approach for every skate store to take into account, which is why at Lariatt we not only have a large variety in stock, but we thank everyone involved for letting us have it all on our shelves!