Founded in 2010 by Lev Tanju, Palace has grown into one of the most sought-after independent British skateboard brands of modern skate culture. Reflecting its rapid rise not only in the skate community, but also in the fashion world, the brand’s clothing has already been worn by the likes of A$AP Rocky, Jay-Z, Drake, Virgil Abloh and Rihanna, some of the world’s biggest style influencers, making the brand’s seasonal collections high in demand. Known for its VHS-infused skate videos and distinct logo, the company produces an array of boards and hard goods, in addition to a full cut & sew clothing line and graphic tees with the help of designers Fergus Purcell (Fergadellic) of Silas & Tonite and Will Bankhead of Mo’Wax, two of London’s finest skate creatives. In 2011 the brand won the European Skateboard Brand of the Year thanks to its elite skate team, which is made up of prominent skaters like Lucien Clarke, Chewy Cannon, Olly Todd, Rory Milanes, Benny Fairfax and Danny Brady, along with rising star Blondey McCoy. Palace has since gone onto collaborate with Umbro, Reebok, adidas and Dover Street Market.